About

Transforming financial planning

At Better Day we believe the greatest value a financial advisor can provide is unbiased and ongoing professional guidance. We aim to bridge the gap between “OPTIMAL” and “WHAT MAKES YOU FEEL GOOD” so you get the most out of your money and your life.

Better Day Financial Planning, LLC is an Arizona registered investment advisor.

It’s gotta be a CFP® 

Since 1972, CERTIFIED FINANCIAL PLANNER® certification has been the standard of excellence for financial professionals. 

CFP® professionals must: 

  1. Hold a bachelor's degree from an accredited College

  2. Complete 12-24 months of accredited financial coursework

  3. Have 6,000+ hours of approved financial experience

  4. Pass a certification exam on all financial planning topics

  5. Submit annual continued education in financial planning topics

  6. Operate from the CFP Board's Code of Ethics and Standards of Conduct that always put the client’s best interest first

Is your advisor a CFP® professional? click here to find out!

Meet Chris, Your Financial Planner

Hi, I'm Chris Shoop, Certified Financial Planner™ and founder of Better Day Financial Planning, LLC.

As a husband, dad of two little girls and golf junkie, I'm all about family and making memories. That's why I started Better Day – to help people build a better future, not just financially, but emotionally too.

I've seen firsthand how traditional investment management can fall short. It's more than just numbers and investments; it's about understanding your unique goals and dreams. That's why we take a personal approach, working closely with you to create a purpose that's as individual as you are.

We believe in transparency and honesty. That's why we're an “ADVICE ONLY” firm. No excessive fees, no sales pitches – just straight talk and professional advice.

I am proud to have been featured on ABC, CBS, FOX, NBC, and Kiplinger's Magazine.

Start planning today!